Glossary
The words founders meet when marketing moves into threads and AI answers
Plain definitions of share of model, generative engine optimization, intent scores, dark social, and the other terms behind finding users in public conversations and AI engines.
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- GEO vs AEO vs SEO: what is the difference?SEO earns a rank in search results, AEO earns the answer box, GEO earns a place in an AI engine's written answer. How the three differ and where a founder should spend effort.
- Share of model vs share of voiceShare of voice counts how much of a category's media mentions you. Share of model counts how often AI engines name you. How the two differ and which one to track.
- What is a "what do you use" thread?A what do you use thread asks a community which tool to pick. How these threads work, why the first hour decides the shortlist, and how to answer one well.
- What is a buying intent signal?A buying intent signal is a public post showing someone is actively choosing what to buy. What they look like, where they appear, and how to answer one well.
- What is a keyword alert?A keyword alert is a standing search that pings you when a word appears in a public post. What alerts do well, why people mute them, and how to make them work.
- What is a marketing knowledge base?A marketing knowledge base is the store of what a company knows about its product, market and customers, kept fresh by feeds. Why one store beats many.
- What is a people graph?A people graph records who engaged with the posts in your category and what you said to them. What it holds, why it is not a list, and how marketing uses it.
- What is a posting cadence?A posting cadence is how often you publish on each platform, decided in advance. How to pick one, how to keep it, and why consistency beats a burst of volume.
- What is a presence in marketing?A presence is a place you decide to show up regularly. How to choose one, how many a founder can keep, and what showing up there actually looks like weekly.
- What is a prompt set?A prompt set is the fixed list of buying questions you ask AI engines on a schedule to measure share of model. How to write one, how many prompts you need, and what to avoid.
- What is a topical post?A topical post joins a conversation already happening this week instead of starting one. Why one post in three should be topical, and how to bridge a trend honestly.
- What is a trust ladder for AI agents?A trust ladder is the rule set that decides what an AI agent may do without a human tap, per kind of work, earned by a streak of clean approvals and lost on a rejection.
- What is a voice doc?A voice doc describes how you sound, with rules and examples from your own posts. What goes in one, how to build it, and why AI drafts are flat without it.
- What is a voice of customer feed?A voice of customer feed streams what customers say to support and sales into the knowledge base, paraphrased, never quoted by name. How to run one.
- What is an AI citation?An AI citation is the source link an AI engine attaches to a claim in its answer. Why citations matter more than mentions, which engines show them, and how to earn one.
- What is an AI growth hacker?An AI growth hacker finds users through public conversations, AI answers, and content, every day without being asked. What it does and refuses to do.
- What is an AI visibility score?An AI visibility score is a single number summarizing how often and how prominently AI engines name your brand. What goes into it, why scores differ by vendor, and its limits.
- What is an engager?An engager is a person who liked, reposted, quoted, or replied to a post. Why engagers beat follower counts, how to find them, and what to do with the list.
- What is an intent score?An intent score rates a public post 0 to 100 for how close the writer is to buying. What it reads, where to set your threshold, and when a reply is worth it.
- What is dark social?Dark social is sharing that analytics cannot see, in DMs, group chats, and private rooms. Why it hides real demand, and how to find the visible edge of it.
- What is emerging trend detection?Emerging trend detection finds the topics rising in a stream of conversations before they peak, by velocity against a normal week. How it works and how to use it.
- What is founder led marketing?Founder led marketing is marketing done in the founder's own name and voice, in public. Why it works early, what it looks like weekly, and when it stops.
- What is generative engine optimization (GEO)?Generative engine optimization is the practice of getting your product named and cited in AI engine answers. Where the term came from and what moves it.
- What is LLM rank tracking?LLM rank tracking is checking, on a schedule, whether AI engines name your product for a set of buying questions. How it differs from SEO rank tracking and what to record.
- What is marketing autopilot?Marketing autopilot is software publishing or replying without you approving each item. What is safe to automate, what is not, and why approval is the default.
- What is share of model?Share of model is the fraction of AI engine answers to your category's buying questions that name your product. What it counts, how to measure it, and what moves it.
- What is social listening?Social listening is watching public conversations for the moments that matter to your product. What it covers, how to set it up, and how it differs from alerts.