Getting started

Oetzi is an AI growth hacker for founders, $49 a month. Describe the conversations that matter in plain English. It watches seven platforms, scores every match for buying intent, drafts replies and posts in your voice, and tracks which AI engines recommend you. You approve, or your agent does. Wiring up an agent? Start at the agent overview.

1 · Onboard with your website

Sign up, point Oetzi at your website, and it reads what you sell, who buys it, who you are up against, and how you sound. That model is the Brain, and every other part of the product reads from it. Onboarding drafts four listening signals for you and a first set of buying questions for the share-of-model board. Edit or discard any of them.

2 · Signals

A signal is a sentence, not a keyword list. Write it the way you would brief a colleague: “companies frustrated with their current CRM's pricing who are actively looking to switch.” The compiler turns that into platform-native queries plus a scoring rubric, and shows you what will and will not match before you save. Each signal sweeps on the cadence you pick (daily, every 2 days, weekly). A sweep costs 2 credits and is refunded when nothing qualifies.

3 · The inbox

Qualified conversations land ranked by intent score, each with a hot, warm, or review band, the original post, the reason it matched, and two reply drafts in your voice. Triage in one tap: 👍 tunes the signal sharper, 👎 marks a miss and asks why. Statuses (saved, contacted, dismissed) are shared with Slack and with any agent working the same workspace, so nobody double-contacts.

4 · Trending

What your buyers are talking about this week, before you write. Three reads on the same corpus: today's picks (a daily scan of what earned attention plus a live news search, each scored for fit with your buyers and given a bridge line to their problem), what is rising (the last seven days clustered by meaning every night, ranked by how far each runs above its usual week, with who is talking and five example posts), and Ask (“what are people saying about X”, read into threads, who, tone and a bridge). Nothing here drafts. “Add to topics” puts a row on the Topics list, the way Explore promotes a conversation into the inbox. Scans, clusters and ten reads a day are free.

5 · Knowledge

What Oetzi knows beyond the corpus, and where it learns it. Under Brain, the Sources tab holds facts you tell it (a number, a customer story), news searches that run every day, sources from Alexandria (Firecrawl's library of research papers, developer docs, government records, finance, podcasts and ninety more providers), and events from your own tools through Pipedream Connect: a GitHub release becomes a pinned topic the same hour, a Stripe milestone becomes a post, support conversations ground every draft without ever being quoted by name. The trend scan, the Topics rules, Ask and every draft's “what we know” read the same store, and search_knowledge is your agent's memory of it. The store, feeds and discovery are free, an Alexandria tool priced above ten cents a call is 1 credit, and connecting your stack needs the plan.

6 · People

Every author of a matched conversation becomes a person in the people graph. On any conversation, “Pull people” fetches everyone who liked, reposted, quoted, replied to, or commented on that post (1 credit, refunded under 3 people). LinkedIn people can be resolved to a verified business email (1 credit per hit). Your agent reads all of this and records what it did against each person. People graph guide.

7 · Share of model

Your category's buying questions, asked to ChatGPT, Perplexity, Gemini, Grok, and Google AI on a schedule. The board shows which engines name you or a competitor and which sources they cite. The content plan turns the gaps into a task list, and each plan item has a “Draft post” button that writes the answer as a post in your voice. Publishing that post marks the plan item done. 2 credits per question per check.

8 · Content and posts

Two kinds of content. Short-form video and carousels, planned from your Brain and asset library, rendered, and queued for your verdict (1 credit per render). And written posts: drafted on a cadence per platform from the Topics list first (your own news, typed in a line, and what you picked from Trending), then from the share-of-model plan, from what real people said this week, and from your content angles, or from a brief you type. Topics is where you tell Oetzi what shipped: one line pins to the top and is in the next day's drafts. A drafting run is 1 credit (reruns, edits, and more like this are free) and drafts wait in Posts until you approve, edit, or reject them. Rejections with a reason become standing rules for the drafter. Posts and publishing.

9 · Publishing

Connect your Postiz account once and Oetzi publishes approved posts and rendered video to every channel you connected there: LinkedIn, X, Threads, TikTok, Instagram, YouTube, Bluesky, and more. Bluesky can also be connected directly with an app password. Nothing publishes without your tap, or an agent call that carries a post-scoped key and explicit approval. Autopilot, off by default, lets a platform's cadence publish without a review. Postiz setup.

10 · Credits

Free to try, then $49 a month flat, 100 credits included, however many products you run. Credits meter the work: sweeps, share-of-model questions, renders, people pulls, contact resolution. Reading, drafting, publishing, the API, and the MCP server are free. Every button that spends says the price first, and work that finds nothing is refunded. Full price list.

11 · Oetzi as a co-worker

Link your phone under Settings and Oetzi texts you one standup a morning across every workspace you own: a name, one line, at most two numbered actions each. Reply a digit or just say what you want. Anything you answer in the portal or over text closes the ask everywhere, so nothing is asked twice, and the text thread and the in-app panel remember the same conversation. Trust is earned: every kind of work starts by asking, and after a streak of approvals you did not edit (8 posts, 10 replies, 6 videos, 5 topics) Oetzi proposes the next rung over text and moves only when you say yes. The middle rung posts after a four-hour window unless you say no, the top rung posts and tells you in the evening. A rejection with a reason drops a rung. “Ask me again”, over text or under Settings, brings every tap back. Connecting a publishing account turns the posting plan on at three a week per platform.

12 · Delivery and agents

Connect Slack in Settings and hot conversations arrive in the channel the moment they qualify, and Oetzi answers you in a DM: the same standup, the same digits, a button on anything it would spend. Text it over iMessage and ask “anything hot today?”. Answer in any of them and the others hear one line. Or mint an API key and let your own agent work the workspace over MCP, the REST API, or the CLI. Keys carry scopes, so a key without spend can never use a credit and one without post can never publish. /llms.txt is the machine-readable index of everything here.

13 · Workspaces

Running several products? The workspace switcher (top left) keeps each one fully separate: its own signals, inbox, people, posts, connected accounts, Slack channel, and API keys. Credits are one pool for your account.