The Oetzi blog

What we're learning while building Oetzi: where buying conversations actually happen, why most social listening is noise, and how AI engines decide who gets recommended. The chips filter everything we publish, from definitions to head-to-head comparisons.

• Best AI tools that write in your voice in 2026Sep 16, 2026 · 5 minJasper, Copy.ai, Taplio, Supergrow, Typefully and more, sorted by the only thing that decides whether the output sounds like you: what each one reads.
• Best social listening tools for startups in 2026Sep 16, 2026 · 4 minSyften, Octolens, SnitchFeed, Buska, Brand24 and six more, compared by what a startup actually needs: fewer alerts, better ones, at a price you can cancel.
• Best Reddit tools for founders in 2026Sep 16, 2026 · 4 minRedreach, Pulse, Subreddit Signals, F5Bot and more, for founders who want to find Reddit conversations worth joining without getting their account banned.
• Best MCP servers for marketing in 2026Sep 16, 2026 · 4 minBlotato, Postiz, Buffer, Upload-Post and more, for anyone who wants Claude or another agent to read the market and publish without copy and paste.
• Best GEO tools under $50 a month in 2026Sep 16, 2026 · 4 minSix cheap AI visibility trackers plus what each one gives up at that price, for founders who want the number without an agency budget behind it.
• Best F5Bot alternatives in 2026Sep 16, 2026 · 4 minSyften, SnitchFeed, KWatch, Notifier and Octolens measured against the free tool they all target, with an honest case for not switching at all.
• Best AI visibility tools in 2026Sep 16, 2026 · 5 minProfound, Otterly, Peec AI, Rankscale, LLMrefs and seven more, grouped by the reader each one genuinely suits instead of ranked one to twelve.
• Best AI marketing agents for founders in 2026Sep 16, 2026 · 4 minEnso, HeyCatch, Averi, Apaya, Morket and BlogBurst compared on the fork that matters most: whether the agent messages strangers on your behalf.
• How to get recommended by ChatGPT and PerplexitySep 7, 2026 · 4 minAI assistants answer "what should I use for X" with a shortlist. How to check if you are on it, what the engines cite, and which moves change the answer.
• Track when ChatGPT recommends your competitorAug 30, 2026 · 5 minA founder's guide to checking if ChatGPT, Perplexity, or Gemini recommends your competitor. The prompts to run, how fast answers change, which threads matter.
• How to find buyers evaluating softwareAug 30, 2026 · 7 minStop waiting for people to find your site. How to spot the public threads where someone is comparing tools right now, score them, and reply before they decide.
• Social listening tools: an honest taxonomyAug 25, 2026 · 4 minFirehoses, alert pipes, engagement suites, intent engines. What each class of social listening tool is for, what it costs you in attention, and how to pick one.
• Why your keyword alerts keep failing youAug 24, 2026 · 3 minKeyword tools promised you would never miss a mention. You got a firehose you stopped reading. What is actually broken, and what judgment looks like instead.
• Share of model, the metric AI just inventedAug 23, 2026 · 3 minAI assistants are the first stop for "what should I use for X." Which products they recommend is learnable and movable, and almost nobody is working on it yet.
• How to find customers on RedditAug 22, 2026 · 4 minReddit is the highest-intent surface in B2B and the easiest place to torch your brand. A field guide to finding the right threads and replying like a person.
• How "what do you use" threads get wonAug 21, 2026 · 3 minA "what do you use for" thread is the closest thing to a raised hand in public. How these threads work hour by hour, who wins them, and why the clock matters.
• Your churn warnings are publicAug 20, 2026 · 3 minCustomers rarely tell you they are leaving. They tell Reddit. Why public venting is your earliest churn signal, and how to catch it while a save is possible.
• Dark social is eating your attributionAug 19, 2026 · 3 minMost B2B buying decisions now happen in threads, DMs, and communities your analytics can't see. You can't track dark social. You can be present in it.
• Describe your audience in plain EnglishAug 18, 2026 · 3 minFinding people online used to mean boolean strings and subreddit lists. It is becoming a sentence. What changes when an audience is something you can just say.