Social listening tool for startups

A social listening tool for startups should not hand you every post that contains your keyword. Oetzi takes one sentence describing the conversation you want, compiles it into native searches across seven platforms, and returns matches scored 0 to 100 for buying intent with the reason written out. You read the ones worth a reply and ignore the rest.

What is the best social listening setup for a startup?

The one you can describe in a sentence and then forget about. Keyword alert tools ask you to guess the words your buyers will use, then send everything that matches. That works for brand mentions and falls apart for demand, because nobody who is still choosing types your product name.

Oetzi starts from the job instead. You write something like "founders asking which tool to use for scheduling social posts" and it compiles that into the searches each platform supports, plus a rubric for scoring what comes back. Setup begins with your URL: Oetzi reads the site, pulls your segments, competitors, and buying questions, and drafts one signal per thing you sell.

Which platforms does social listening cover?

Seven: X, Reddit, LinkedIn, Threads, Bluesky, Hacker News, and Substack Notes. One signal sweeps all of them, so you write the sentence once rather than maintaining a separate saved search per site.

The first sweep backfills the last seven days immediately, so the inbox has something in it the moment you finish setup instead of a week later. After that it runs on the cadence you choose. Posts in other languages are translated for free.

How does social listening with intent scoring work?

Every match gets a number from 0 to 100 and a sentence saying why it got that number. Somebody writing "we are switching off our current tool this month, what do people use" scores high. Somebody mentioning the category in passing scores low. Because the reason is written out, you can tell when the score is wrong and tighten the signal.

Each match is also tagged for who is talking: a buyer, a current customer, a feature request, or a competitor user. That tag changes what you do next. A feature request goes to your roadmap. A competitor user complaining is a different move entirely, covered on the competitor report page. The scoring itself is explained on the intent score page.

Where do matches land and what happens next?

In an inbox, in Slack when you connect it, and by text. The inbox is free to read, and so is translation, so watching costs nothing once the sweep has run.

For any conversation worth answering, Oetzi drafts two reply variants in your voice and waits. Nothing posts without your approval, as the replies page explains. If you want the people rather than the post, the people graph pulls who engaged with a thread and records that you already reached out, so nobody hears from you twice.

There is a boundary worth stating plainly. This is a marketing tool. It finds public conversations and helps you answer them in public. It never messages strangers, never scrapes a contact list, and never sends cold email.

What does social listening cost?

A sweep of one signal across every platform is 2 credits, and it refunds when nothing qualifies, so a quiet week does not bill you. Reading the inbox, translation, and reports are free. A free account starts with 10 credits and no card, and they never expire. A paid account is $49 a month with 100 credits included. Details are on the pricing page.

Questions

What is a social listening tool for startups?

It watches public platforms for conversations that matter to your product and brings them to you. For a startup the useful version does more than match keywords: it scores each post for buying intent, says who is talking, and drafts a reply. Oetzi covers X, Reddit, LinkedIn, Threads, Bluesky, Hacker News, and Substack Notes from one sentence you write.

How is social listening with intent scoring different from keyword alerts?

Keyword alerts send every post containing your term, so the volume trains you to stop reading them. Intent scoring adds a number from 0 to 100 and a written reason, so a post from someone actively choosing a tool sorts above a passing mention. You reply to a handful a week instead of answering none.

Does it work for non English conversations?

Yes. Matches in other languages are translated into English for free, and the translation does not consume credits. The intent score and the who is talking tag are applied the same way, so a Reddit thread in German or a Threads post in Portuguese lands in the same inbox with the same reasoning attached.