Max Gillespie

Founder of Oetzi. Before this, built Thread Sonar, the social listening tool that became the first half of Oetzi, and spent years finding users for products by reading public threads by hand. Writes every post and page here, including the comparison pages, from the vendors' own pricing pages and docs.

• bsky.app

• Best AI tools that write in your voice in 2026Jasper, Copy.ai, Taplio, Supergrow, Typefully and more, sorted by the only thing that decides whether the output sounds like you: what each one reads.
• Best social listening tools for startups in 2026Syften, Octolens, SnitchFeed, Buska, Brand24 and six more, compared by what a startup actually needs: fewer alerts, better ones, at a price you can cancel.
• Best Reddit tools for founders in 2026Redreach, Pulse, Subreddit Signals, F5Bot and more, for founders who want to find Reddit conversations worth joining without getting their account banned.
• Best MCP servers for marketing in 2026Blotato, Postiz, Buffer, Upload-Post and more, for anyone who wants Claude or another agent to read the market and publish without copy and paste.
• Best GEO tools under $50 a month in 2026Six cheap AI visibility trackers plus what each one gives up at that price, for founders who want the number without an agency budget behind it.
• Best F5Bot alternatives in 2026Syften, SnitchFeed, KWatch, Notifier and Octolens measured against the free tool they all target, with an honest case for not switching at all.
• Best AI visibility tools in 2026Profound, Otterly, Peec AI, Rankscale, LLMrefs and seven more, grouped by the reader each one genuinely suits instead of ranked one to twelve.
• Best AI marketing agents for founders in 2026Enso, HeyCatch, Averi, Apaya, Morket and BlogBurst compared on the fork that matters most: whether the agent messages strangers on your behalf.
• How to get recommended by ChatGPT and PerplexityAI assistants answer "what should I use for X" with a shortlist. How to check if you are on it, what the engines cite, and which moves change the answer.
• Track when ChatGPT recommends your competitorA founder's guide to checking if ChatGPT, Perplexity, or Gemini recommends your competitor. The prompts to run, how fast answers change, which threads matter.
• How to find buyers evaluating softwareStop waiting for people to find your site. How to spot the public threads where someone is comparing tools right now, score them, and reply before they decide.
• Social listening tools: an honest taxonomyFirehoses, alert pipes, engagement suites, intent engines. What each class of social listening tool is for, what it costs you in attention, and how to pick one.
• Why your keyword alerts keep failing youKeyword tools promised you would never miss a mention. You got a firehose you stopped reading. What is actually broken, and what judgment looks like instead.
• Share of model, the metric AI just inventedAI assistants are the first stop for "what should I use for X." Which products they recommend is learnable and movable, and almost nobody is working on it yet.
• How to find customers on RedditReddit is the highest-intent surface in B2B and the easiest place to torch your brand. A field guide to finding the right threads and replying like a person.
• How "what do you use" threads get wonA "what do you use for" thread is the closest thing to a raised hand in public. How these threads work hour by hour, who wins them, and why the clock matters.
• Your churn warnings are publicCustomers rarely tell you they are leaving. They tell Reddit. Why public venting is your earliest churn signal, and how to catch it while a save is possible.
• Dark social is eating your attributionMost B2B buying decisions now happen in threads, DMs, and communities your analytics can't see. You can't track dark social. You can be present in it.
• Describe your audience in plain EnglishFinding people online used to mean boolean strings and subreddit lists. It is becoming a sentence. What changes when an audience is something you can just say.