Daily trend scan: what to post about today

The daily trend scan answers the question every founder hits at nine in the morning: what do I post about today. Oetzi runs a scan each day and the day's trend research is included in every drafting run, so a draft arrives already pointed at something current. The scan is free, and you never have to go and read it.

What should I post about today?

Something being discussed right now, in words your buyers already use. That is why a blank compose box is such a bad starting point. Left alone, a founder writes about whatever is on their own mind, usually the feature they shipped yesterday rather than the thing their market is arguing about.

The trend scan closes that gap by doing the looking for you. By the time you sit down, the research is done and it is inside the draft, not sitting in a digest you will open on Thursday.

How does a daily trend scan fit into drafting?

It rides inside the run. One drafting run returns one to three variants of one post on one platform with the day's trend research included, for one credit, which is the shape covered on posts in your voice. There is no separate step where you read trends, pick one, and paste it into a prompt. The draft comes out already informed.

The same thing happens on a cadence. When the posting plan drafts a post into a slot, that draft carries the day's research too, so a Tuesday post is about this Tuesday rather than about whatever the plan was thinking when you set it up a month ago. Video works the same way. Ideas for short form video are drawn from your recent posts and the day's trend research together, which is why each idea can name the source it came from.

Why is the trend scan free?

Because it is reading, and reading is free in Oetzi. The inbox is free, translation is free, post metrics are free, reports are free, and the daily trend scan is free. Credits are spent on producing things: a sweep across platforms, a drafting run, a rendered video, resolving a person to a contact. Looking at the world is not a thing you should be charged per glance for. The pricing page and the credits doc draw the line in full.

Is a trend scan the same as social listening?

No, and the difference is worth holding onto. Social listening watches for specific conversations you described, scores each match 0 to 100 for buying intent, and puts the ones worth answering in your inbox. It is about individual people you might reply to today.

The trend scan is about subject matter. It is what tells a draft which angle is live this morning, not which person to talk to. In practice they work as a pair: listening tells you where to show up in a thread, the scan tells you what your own post should be about. One produces replies, the other produces posts.

Questions

What should I post about today?

Whatever your market is discussing right now, framed in your own voice. Oetzi's daily trend scan does the looking, and the day's research is folded into every drafting run, so the variants you get back are already pointed at something current. You are choosing between angles rather than staring at an empty box trying to invent one.

Does the trend scan cost credits?

No, it is free, along with the inbox, translation, publishing, post metrics, tracked links, and reports. Credits pay for work that produces something new, such as a listening sweep across platforms, a drafting run, or a rendered video. The scan runs daily whether or not you draft anything, so there is nothing to switch on or budget for.

Do I have to read the trend scan?

No. That is the point of folding it into the drafting run rather than shipping it as a daily digest. The research reaches you inside the draft, where it is useful, instead of as another report competing for attention. If a draft's angle is wrong, rerun it at no cost until the angle is one you would defend.

How is this different from keyword alerts?

Keyword alerts tell you when a word appeared and send everything that matched. The trend scan is not an alert at all, it is research that informs what you write. For the alert side of the job, listening scores each match for buying intent and surfaces only the conversations worth a reply, which is a different tool for a different hour of your day.