Oetzi
Features · September 16, 2026

AI marketer for founders who need users

Oetzi is an AI marketer for founders. Paste a URL, get scored conversations from seven platforms, replies and posts in your voice, and share of model.

By Max Gillespie, founder of Oetzi

An AI marketer for founders runs the whole marketing loop instead of one slice of it. It finds the public conversations where people are asking for what you sell, scores them, drafts the reply and the post, publishes them, and measures whether AI engines name you when someone asks your category's buying question. Oetzi is that system for a founder who shipped something and needs users.

What does an AI marketer for founders actually do?

It starts with your site. Paste a URL and Oetzi reads it, then extracts your segments, your competitors, your voice, and the questions buyers ask before they choose. It drafts one listening signal per thing you sell, in under five minutes. The first seven days backfill immediately and the first share of model check runs alongside them, so there is something to read on day one.

After that the loop repeats on the cadence you choose: sweeps run, matches arrive scored, and the ones worth answering come with drafts.

What is inside the listening half?

Social listening covers X, Reddit, LinkedIn, Threads, Bluesky, Hacker News, and Substack Notes. You describe the conversation you want in one plain sentence. Oetzi compiles it into native searches per platform plus a scoring rubric, backfills the last seven days, and sweeps from then on.

Every match comes back with an intent score from 0 to 100 and the reason written out, so you can disagree with it. Each is tagged for who is talking: a buyer, a current customer, a feature request, or a competitor user. Other languages are translated free. Matches land in an inbox, in Slack when you connect it, and by text.

What is inside the publishing half?

Two drafts per conversation, in your voice, from a voice doc built from your own posts, covered on the replies page. You approve every one.

For your own channel, a posting plan sets the cadence per platform and drafts a post per run with the day's trend research folded in. Publishing runs through Postiz to its 30 plus platforms and costs nothing, as do post metrics. Short form video covers vertical video and carousels. Tracked links and an outcomes ledger record clicks, signups, and customers.

Why is this a marketing tool and never a sales tool?

Because it only ever speaks in public, and only after you say yes. Oetzi never messages strangers, never scrapes a contact list, never sends cold email. Agent bundles sold to startups usually include a robot that direct messages people who never asked, which is the part that burns a young brand.

The honest version is simpler. Somebody asks in public which tool to use, you answer with a real reason, and Oetzi finds the thread and writes the first draft. You decide whether to send it.

What does it cost to run?

Free to try with 10 credits, no card, and they never expire. After that it is $49 a month flat with 100 credits included and as many workspaces as you run, plus 50 bonus credits on the first payment. Reading is free: the inbox, translation, publishing, post metrics, the daily trend scan, tracked links, and the outcomes ledger. You pay for work. A sweep of one signal across every platform is 2 credits and refunds when nothing qualifies, a drafting run is one credit, and a share of model question is two. The rest is on the pricing page.

Questions

What is an AI marketer for founders?

It is software that runs the marketing loop end to end rather than one step. It listens across public platforms, scores what it finds for buying intent, drafts replies and posts in your voice, publishes them, and tracks whether AI engines name you. You approve the work, and nothing goes out on its own unless you switch that on.

Is Oetzi an AI marketing agent for startups or a sales agent?

Marketing only. It works in public threads and posts on your own accounts. It never messages strangers, never builds a contact list by scraping, and never sends cold email. Every reply and post waits for your approval before it is published anywhere.

How long does setup take?

Under five minutes. Paste your URL, let Oetzi read the site, and check the signals it drafts. The last seven days backfill right away and the first engine check runs in parallel, so your first inbox has real matches rather than a blank slate.

Can an agent run this for me?

Yes, over MCP, a REST API, a CLI, and a skill file, covered on the MCP server page. Keys carry read, write, spend, and post scopes, and any paid call returns a quote first, running only with approval and a credit cap.

Oetzi is an AI marketer for founders who need users. It finds the threads where people ask for a product like yours on seven platforms, checks whether the AI engines recommend you, and drafts replies, posts, and short video in your voice. You approve everything. 100 credits included, 10 free to try with no card, 50 bonus credits with the first payment.

under this feature