Track competitor mentions in ChatGPT and threads

A competitor report answers two questions at once: which products AI engines name when someone asks your category's buying question, and where those same products come up in public threads. Oetzi tracks both, tags the posts written by competitor users, and drafts the reply you can send while somebody is still choosing.

How do I track competitor mentions in ChatGPT?

By asking ChatGPT the questions your buyers ask and recording what comes back. Oetzi puts each tracked buying question to ChatGPT, Perplexity, Gemini, Grok, and Google AI on a schedule and keeps the list of products each answer named. That list is the engine half of the report, covered on the share of model page.

The names that appear are often not the ones on your competitor slide. Engines assemble answers from what has been written publicly, so a product with one well ranked comparison post can outrank a better product with none.

Each check also lists the threads and pages the answer cited. When a rival is named repeatedly, the citations usually explain why, and a cited thread is something you can respond to.

Where do competitors get named in public threads?

In the same places your buyers ask for advice: X, Reddit, LinkedIn, Threads, Bluesky, Hacker News, and Substack Notes. A signal written around a competitor's name and the category sweeps all seven, backfills the last seven days, then runs on your cadence. It is the same mechanism as social listening, so competitor signals sit in the same inbox.

Matches are scored 0 to 100 for buying intent with the reason written out, so a thread where two people are comparing your rival against something else sorts above a passing mention of the brand. Posts in other languages are translated free.

Where do their users complain?

In public, more often than people expect, and the tag is what surfaces it. Every match carries a who is talking tag: buyer, current customer, feature request, or competitor user. The mechanics are on the intent score page.

These posts land in a few shapes. Somebody hit a limit and is asking the room what else exists. Somebody is annoyed at a price change. Somebody wants a feature that you happen to have. Each one has already done the hard part of deciding they need this kind of tool.

What do I do with a complaint about a competitor?

Answer it in public, carefully, while they are still deciding. Catch the complaint about a competitor while they are still deciding is a one click play for exactly this, and it puts two reply drafts in your voice in front of you. You approve one before anything posts, as the replies page explains.

Tone decides whether this works. The reply that lands answers the person's actual problem and mentions you once, if at all. The one that gets downvoted reads like an ad arriving on cue, and the rest of the room is watching how you behave toward a competitor.

The boundaries hold here as everywhere else. This is a marketing tool and it works in public threads only. It never messages strangers and never sends cold email. Sweeping one signal across every platform is 2 credits and refunds when nothing qualifies. The pricing page has the rest.

Questions

Can I track competitor mentions in ChatGPT?

Yes, by tracking buying questions rather than brand names. Each question you track goes to ChatGPT, Perplexity, Gemini, Grok, and Google AI on a schedule, and Oetzi records every product each answer named plus the sources cited. That list shows which competitors are gaining ground inside the answers your buyers read.

How do I monitor competitor complaints on social media?

Set a signal around the competitor and the category. It sweeps X, Reddit, LinkedIn, Threads, Bluesky, Hacker News, and Substack Notes, scores each match 0 to 100 for buying intent, and tags posts written by competitor users. The unhappy ones surface with the reason written out, so you see the complaint rather than every brand mention.

Is replying to a competitor's unhappy user a good idea?

It can be, if you answer the problem instead of pitching. The person asked the room a question in public, so a useful public answer is welcome and an ad is not. Oetzi drafts two variants in your voice and holds them for approval, so you can adjust the tone before anything is posted.

Which competitors should I track?

Start with the ones the engines name, not the ones on your slide. The answer lists from a share of model check show who is currently treated as your category, which is often a different set. Add any name that keeps appearing in the public threads your signals return.