Oetzi
Features · September 16, 2026

Posting cadence tool for founders

Set a cadence per platform, get one post drafted per run in your own voice, publish through Postiz. A week of daily posting costs seven credits.

By Max Gillespie, founder of Oetzi

A posting cadence tool decides how often you post on each platform and then makes sure something good is waiting when that slot comes around. Oetzi's posting plan does both. You set the cadence per platform, it drafts one post per run in your voice, and you approve each one before it goes out through Postiz.

How do you build a posting cadence with no marketing team?

Start smaller than you think. A cadence you can sustain for three months beats a cadence you abandon in week two, and a founder writing alone should pick one platform where the buyers already are before adding a second. Two or three posts a week on the platform that matters is a real presence. Five posts a week spread across five platforms is noise nobody follows.

Then make the slot cheap to fill. The reason most cadences die is not discipline, it is the blank box on a Tuesday morning. The plan removes that by drafting into the slot ahead of you, so your job shrinks from writing a post to judging one. Each draft is written from your voice doc and carries the day's trend research, so it arrives with an angle rather than a topic.

Then let the cadence differ by platform. The plan holds a separate rhythm for each place you post, because a platform where you get replies deserves more of your week than one where you are shouting into a feed.

What does a week of posting cost in credits?

One drafting run is one credit, and the plan drafts one post per run. Posting once a day on one platform is seven credits a week. Three posts a week is three credits. Publishing is free, post metrics are free, and reruns, edits, and regenerations are free, so a post you rewrite four times still costs the one credit.

That is the whole arithmetic. A plan is 49 dollars a month with 100 credits included, which covers daily posting on one platform with room left for listening sweeps and the odd video. The pricing page and the credits doc carry every number.

Does the posting plan publish on its own?

Only if you ask it to. Auto publishing for scheduled posts exists and is off by default, so the normal shape is that the plan drafts, you read, you approve, and Postiz publishes to whichever of its 30 or more platforms you connected. The Postiz integration explains the connection.

Leaving approval on is not caution for its own sake. The founder voice is the asset, and a post that quietly goes out slightly wrong costs more than the thirty seconds it takes to read it. When your drafts have been landing right for a few weeks, turning auto publishing on is one switch.

Can the plan include video?

Yes, and it is off by default too. Video inside the plan stays a deliberate choice because a text post takes ten seconds to check and a video takes a watch back. Turn it on and the plan drafts short form video ideas alongside your posts on the same cadence, each one waiting for your approval like everything else.

Questions

How often should a founder post?

Often enough to be recognized, rarely enough to sustain it. Two or three posts a week on one platform where your buyers already talk beats daily posting spread thin across five. Pick the platform, hold the rhythm for a quarter, then add a second only once the first one runs without effort. The plan lets each platform carry its own cadence.

What does a posting plan cost to run?

One post drafted is one credit, so daily posting on one platform is seven credits a week and roughly thirty a month. A plan includes 100 credits for 49 dollars a month. Publishing, post metrics, the scoreboard, and the daily trend scan cost nothing, and rerunning or editing a draft is free.

Will it post without me reading it first?

No, unless you switch auto publishing on. It ships off, so every drafted post sits waiting for your approval, and you can edit it as many times as you like at no cost before it goes. Video in the plan is off by default for the same reason. Both switches are yours, and both reverse.

Can I change the cadence later?

Yes. The cadence is a setting per platform, not a contract, so you can slow one platform down, pause it while you ship a release, or add a new one when you find where your buyers actually talk. Drafts follow the cadence you have set today, and the posts already waiting for approval stay where they are.

Oetzi is an AI marketer for founders who need users. It finds the threads where people ask for a product like yours on seven platforms, checks whether the AI engines recommend you, and drafts replies, posts, and short video in your voice. You approve everything. 100 credits included, 10 free to try with no card, 50 bonus credits with the first payment.