Oetzi
Features · September 16, 2026

iMessage AI assistant for founders

Approve replies and posts by text, ask what happened this week, and get hot conversations as messages. An iMessage line to your Oetzi workspace, price on the pricing page.

By Max Gillespie, founder of Oetzi

Texting your marketer means the work comes to you as a message and you answer the way you answer anyone: a few words, a yes, a no. Oetzi's texting line is an iMessage AI assistant for founders. Hot conversations arrive as texts, drafted replies and posts arrive for approval, and you can ask what happened this week and get a plain answer. Nothing is sent to a platform until you say so.

How do I approve a reply by text?

A match scores high enough to be worth a reply. Oetzi drafts two variants in your voice and texts you the conversation and the drafts. You reply with which one, or with an edit, or with no. That is the whole approval. The reply is published through your connected account, and you can record it in the people graph so nobody hears from you twice.

The same works for posts. When the posting plan drafts today's post, it can arrive as a text. Read it on the train, fix one word, send yes. The approval rule is the same one that runs everywhere in Oetzi: it drafts, you decide.

Can I get social listening alerts by iMessage?

Yes. Matches land in the inbox, in Slack when connected, and by text. The texting line is the third channel and the one most founders actually read. It carries the conversations with a high intent score, the ones where someone is asking what to use or complaining about a competitor right now, and leaves the low scores in the inbox for later.

Every match carries its score and the reason written out, so you know why it reached you. You can answer it or leave it, and it stays in the inbox either way.

What happened this week?

Ask. The line answers questions about your own workspace: how many conversations matched, which replies went out, what the share of model check found, whether any tracked link turned into a signup. The answer comes from the same data as the portal, the same outcomes ledger and scoreboard, said in a sentence or two instead of a dashboard.

This is the piece that makes it feel like a marketer rather than a notification feed. A notification tells you something happened. A marketer you can text tells you what it means and what to do next, and waits for you to agree.

Is this the same as texting strangers?

No, and the distinction matters. The texting line is between you and your workspace. Oetzi never texts a prospect, never messages anyone who has not chosen to talk to you, and never runs an outbound campaign. Everything that reaches another person goes out as a public reply or a post you approved, under your name, on a platform where they were already talking. The line is a remote control for a marketing tool, not a messaging tool aimed at buyers.

What does the texting line cost?

The price of the texting line is listed on the pricing page alongside the $49 a month plan and the credit prices. The messages themselves follow the same credit rules as the portal. Reading your matches by text is free, and a drafted post is metered the same way it is anywhere else in Oetzi. Nothing is charged for a conversation you decide not to answer.

Questions

Can I approve social media posts by text message?

Yes. When a post or reply is drafted, it can arrive by iMessage with the source conversation attached. You reply with a yes, a choice between the two variants, or an edit, and Oetzi publishes it through your connected account. Nothing goes out without that approval, whether you answer from the portal, Slack, or a text.

Does Oetzi text my customers or prospects?

No. The texting line connects you to your own workspace and nobody else. Oetzi never sends a message to a stranger and never runs outbound. Anything that reaches a buyer is a public reply or a post you approved, posted under your name where the conversation was already happening.

What can I ask the texting line?

Anything about your own marketing. What matched this week, which replies were sent, what the share of model check found, whether a tracked link produced a signup, what the posting plan has drafted for tomorrow. Answers come from the same workspace data as the portal, written as a short message instead of a chart.

How much does the iMessage line cost?

The texting line's price is on the pricing page. Credits work the same over text as in the portal: reading matches is free, a drafted post is metered at the standard rate, and a conversation you ignore costs nothing. The $49 a month plan, the 100 included credits, and top-up prices are listed there too.

Oetzi is an AI marketer for founders who need users. It finds the threads where people ask for a product like yours on seven platforms, checks whether the AI engines recommend you, and drafts replies, posts, and short video in your voice. You approve everything. 100 credits included, 10 free to try with no card, 50 bonus credits with the first payment.