Oetzi

X monitoring for founders: find the right posts

How to monitor X (Twitter) for people asking what tool to use, score each post for buying intent, and reply in a way that earns follows instead of mutes.

By Max Gillespie, founder of Oetzi

An X monitoring tool should catch the post that says "anyone know a good tool for X" while it still has replies open, not three days later. X search is built for people who already know what they want. Oetzi compiles a one-sentence description of the conversation into native X searches, scores each post 0 to 100 for buying intent, and drafts a reply you approve.

What buying conversations look like on X

X is fast and public, and people react more than they ask. Still, buying conversations happen every day, in a few shapes. The direct ask: "what are people using for transactional email now?" The public complaint tagged at a vendor: "day three of waiting on support from @tool, any alternatives." The quote post where someone shares a competitor's price increase with a single word of disgust. And the build-in-public thread where a founder lists their stack and asks what they are missing.

The tell is a question mark or a competitor's handle. Both mean the person is open to a suggestion right now, and the window is hours, not days.

How Oetzi searches X from one sentence

You write the conversation in plain English, something like "developers complaining about email deliverability tools." Oetzi compiles that into native X searches, the phrasings, handles, and operators that surface it, along with a scoring rubric. It backfills the last seven days at setup, then sweeps on the cadence you set. One sweep of one signal across every platform costs 2 credits and refunds when nothing qualifies.

Each match carries an intent score from 0 to 100 with the reason spelled out, and a tag for who is talking. Someone asking with budget scores high. Someone quoting a hot take about your category scores low. The score is the filter that a plain keyword alert cannot give you. Matches land in the inbox, in Slack when connected, and by text.

How to reply on X without getting muted

X has no moderator reviewing your replies, which makes it feel safer than Reddit. It is not. The penalty is quieter: people mute you, and the algorithm learns that your replies get hidden. Reply guys who post a link under every tweet in a niche get muted by the exact people they want to reach.

The norms. Reply as a person, from your own account, with your product in the bio. Answer the question in the reply itself, not behind a link. Mention your product once, clearly as yours. Do not tag the poster in a follow-up. Do not reply to the same person's posts three times a week. Skip threads where the poster is venting rather than asking. Oetzi drafts two variants in your voice and waits for your approval, because the account being judged is yours.

What a good reply on X looks like

Short, specific, and useful without a click. "We hit that same bounce rate problem at 50k sends. Fix was warming a second domain over two weeks. I work on X, which automates the warmup, if you want the shortcut." Under 280 characters, one product mention, no link unless asked. If the thread earns a longer answer, post it as a reply thread rather than pushing them to a blog post.

Reply checks on your own posts run two and eight hours after publishing, so when your reply draws comments, Oetzi drafts an answer to each one. The same goes for replies in your voice on any platform.

Questions

Is there a free way to monitor X for keywords?

X's own advanced search is free and works for a term you already know, such as your brand name or a competitor's handle. It does not run on a schedule or score what it finds. Oetzi is free to try with 10 credits and no card, and the inbox, translation, and reading are free after that.

How do I find people on X asking for a tool like mine?

Describe the conversation rather than the keyword. "Founders asking which analytics tool to use for a mobile app" finds more than the word analytics. A listening tool compiles that into searches, scores the posts, and sends the high scores. Then reply with a real answer, your affiliation stated, within a few hours of the post.

Will replying to strangers on X get my account restricted?

Replying is normal use of the platform. What draws restrictions and mutes is volume and repetition: the same link, the same phrasing, dozens of replies an hour. Reply to a handful of high-intent posts a day, vary the wording, answer the question first, and leave your link out unless asked.

Oetzi is an AI marketer for founders who need users. It finds the threads where people ask for a product like yours on seven platforms, checks whether the AI engines recommend you, and drafts replies, posts, and short video in your voice. You approve everything. 100 credits included, 10 free to try with no card, 50 bonus credits with the first payment.