Oetzi for indie hackers: marketing that runs while you build

You built the thing in your evenings and you would rather build the next thing than market this one. Oetzi is an AI marketer for indie hackers: you describe the conversation your buyer has in one sentence, it finds those threads across seven platforms, scores them for buying intent, and drafts what to say in your voice. Nothing posts without you. It is free to try with 10 credits and no card, then $49 a month with 100 credits.

Where do indie hacker customers ask in public?

The same places you post your build updates. On Reddit it is r/SideProject, r/indiehackers, r/microsaas, and the small subreddit for the exact problem you solve, where someone writes "is there a simple tool for X, everything I find is enterprise." On X it is a reply under a build-in-public thread asking "does this exist yet?" On Hacker News it is the comment in a Show HN thread that says "I would pay for this if it did Y." Bluesky and Threads carry the same questions with less noise. Substack Notes has writers asking for tools in the middle of a post about their workflow.

The trick is not finding your own name. Nobody knows it yet. The trick is finding the sentence where someone describes your product without knowing it exists. Finding customers on Reddit walks through what that sentence looks like.

What does marketing look like when you hate marketing?

About an hour a week. Paste your URL once. Oetzi reads the site and drafts one signal per thing you sell. You fix the wording and pick a cadence. The last seven days backfill right away.

Then you open the inbox when you feel like it. Every match has a 0 to 100 intent score with the reason spelled out, and a tag for who is talking. You read the top few. For each, two reply drafts in your voice are waiting. You edit one and post it as yourself.

When you want to post something, one drafting run gives you one to three variants of a post with the day's trend research included. Publishing through Postiz is free. Reply checks run two and eight hours later and draft answers to the comments. The voice doc is built from your own posts, so the drafts read like you and not like a marketing team.

How many credits does one product need a month?

Fewer than you think. Reading, the inbox, edits, regenerations, publishing, and post metrics are free.

One signal swept three times a week is 2 credits a sweep, about 24 credits a month, and a sweep that finds nothing refunds. Three posts a week is 1 credit each, about 12 a month. That is 36 credits of the 100 included, which leaves room for a second signal when you ship a second product or a share of model check at 2 credits per buying question to see whether ChatGPT and Perplexity name you yet.

The 10 free credits are enough for five sweeps. Run one signal for a week and a half before you pay anything.

What should an indie hacker not expect?

Oetzi does not message strangers, scrape lists, or send email for you. It never will. Every reply and post waits for your approval, and autopilot for scheduled posts is off by default. It is a marketing tool that finds the conversation and drafts the words. Showing up is still you, which is the part that works.

Read the credit breakdown on the pricing page before you start, so the numbers hold no surprises.

Questions

What is the best AI marketer for an indie hacker with one product?

One that costs less than a month of the product's revenue and does not need a strategy meeting. Oetzi listens on seven platforms for the conversation you describe in one sentence, scores each match for buying intent, and drafts replies and posts in your voice. You approve everything. Free to try with 10 credits, then $49 a month with 100 credits included.

Can I do marketing for a side project in an hour a week?

Yes if the tool filters for you. Keyword alerts send every mention and you stop reading them. Oetzi scores each match 0 to 100 for intent and tags who is talking, so the hour goes to the five threads worth a reply, with drafts already written. The rest of the week runs without you.

Does Oetzi post on my behalf?

Only when you say so. Reply drafts wait for you to pick one and post it yourself. Scheduled posts wait for approval unless you turn autopilot on, and it is off by default. Oetzi never sends messages to strangers and never sends cold outreach under your name.