Oetzi

Does ChatGPT recommend your product? How to check

How ChatGPT answers what should I use for X, what it tends to cite, how to check whether it names you, and what actually changes the answer over time.

By Max Gillespie, founder of Oetzi

You can check by asking, but one ask tells you almost nothing, because the answer moves with the wording, the account, and the day. What you want is the same buying questions asked on a schedule, with the names and the citations recorded each time. That number is your share of model, the fraction of answers to your category's buying questions that name you.

How does ChatGPT answer "what should I use for X"?

Two different machines produce that answer. Without browsing, the model writes from training, so it names the products written about most before its cutoff. Established names win there and new products are invisible.

With browsing on, ChatGPT runs searches, opens a handful of pages, and writes from what it just read. That path is winnable this quarter. The queries it runs look like the ones a person would type, so the pages that rank for "best X for Y" and the forum threads that argue about it are the pages it sees.

What does ChatGPT cite?

When it browses, it favors pages that answer the question directly and read like a comparison rather than a brochure. That means roundups, vendor pages that state pricing and limits plainly, documentation, and community threads where real users argue. Reddit and Hacker News threads show up constantly, because they contain the exact sentence a buyer wants: someone describing why they picked one tool over another.

Mentions matter even without a link. The model repeats names it has seen near your category words, so being described consistently across many pages beats one perfect page.

How to check whether ChatGPT recommends your product

Pick the questions your buyers actually type, not your brand name. "What should I use to X" beats "is Oetzi good". Oetzi asks each tracked question to ChatGPT, Perplexity, Gemini, Grok, and Google AI on a schedule, shows who got named instead of you, and lists the threads and pages each answer cited. That is two credits per question across every engine, and the first check runs during setup so you have a baseline on day one.

The citation list is the useful part. It names the pages the engine trusts for your category, which turns a vague visibility problem into a short list of places to be present.

What actually moves the ChatGPT answer

Three things, and none of them are tricks. Be present in the threads it cites, which means answering the what do you use threads on Reddit and Hacker News honestly while they are live. Publish the comparison pages it wants, the ones that say plainly who your product suits and who it does not. And name yourself the same way everywhere, one product name with one category phrase beside it, so the model has a consistent association to learn.

This is generative engine optimization, and it is slower than an ad and more durable. A thread you answered well keeps getting cited long after the week it happened.

Questions

How do I know if ChatGPT recommends my product?

Ask the buying questions your customers use, not your brand name, and ask them repeatedly. A single answer is noisy, since results shift with phrasing and browsing. Track the same set on a schedule and count how often you are named. Oetzi runs that check across five engines and records who else appeared and which pages were cited.

Does ChatGPT use live web results?

Sometimes. ChatGPT can search the web and cite pages it just read, and it can also answer from training alone. Which path it takes depends on the question and the setup. Answers that browse cite sources you can go read, and those citations are the actionable part, because they show which pages the engine trusts for your category.

Browsing answers can change within days once the pages it reads mention you. Training based answers move slower, on the order of model releases. The practical plan is to work on the pages and threads the engine cites now, keep your naming consistent, and watch the share of model number rather than one lucky answer.

Oetzi is an AI marketer for founders who need users. It finds the threads where people ask for a product like yours on seven platforms, checks whether the AI engines recommend you, and drafts replies, posts, and short video in your voice. You approve everything. 100 credits included, 10 free to try with no card, 50 bonus credits with the first payment.