Oetzi vs Profound: enterprise AI visibility or a marketer
Profound is the enterprise AI visibility platform, billed annually. Oetzi is a monthly plan that measures share of model, then drafts the reply and the post.
By Max Gillespie, founder of Oetzi
| Oetzi | Profound | |
|---|---|---|
| Starting price | $49/mo | $99/mo |
| What that includes | 100 credits included, 10 free to try with no card, 50 bonus credits with the first payment | $99 limited plan, $399 for multi-engine, billed annually |
| Platforms listened on | X, Reddit, LinkedIn, Threads, Bluesky, Hacker News, Substack Notes | Not published |
| AI engines tracked | ChatGPT, Perplexity, Gemini, Grok, Google AI | Multi-engine on the higher tier, not named individually |
| Drafts in your voice | Replies, posts, and short video drafted in your voice from the conversation itself | Not published |
| Who approves before it posts | You tap approve on every reply, post, and video. Autopilot exists and is off by default. | Not published |
| Your own agent can use it | MCP server, REST API, CLI, and a SKILL.md with scoped keys | Not published |
Competitor facts are what their own pages said on September 16, 2026. “Not published” means we could not find it stated. Oetzi's numbers come from the same constants the pricing page reads. Profound pricing
Pick Profound if you are a large brand or an agency that needs an AI visibility platform with the depth and account structure enterprise buyers expect, and an annual contract is normal for you. Pick Oetzi if you are a founder who needs to be named by ChatGPT next quarter and wants the tool to measure, then find the cited threads, draft the reply, and draft the post, on a monthly plan you can cancel. One is built for Fortune 500 procurement. The other is built for the person who ships.
What Profound does well
Profound is the enterprise AI visibility platform. It is built for Fortune 500 brands and agencies, and it publishes best tools listicles for agencies and B2B SaaS that rank well, which means the company knows how to teach the category. It offers a limited plan and a multi engine plan, both billed annually. For a brand with many products, many markets, and an agency in the loop, that structure is a feature. Someone owns the number, and the number is trusted. Details are on tryprofound.com.
Enterprise measurement or founder action
Every alternatives roundup notes the same thing about Profound: it only monitors. That is the design. Enterprise teams have content, social, and PR functions that act on a dashboard. Profound feeds them.
A founder does not have those functions. That is the case for Oetzi. Its share of model check asks your category's buying questions to ChatGPT, Perplexity, Gemini, Grok, and Google AI on a schedule and shows who was named instead. Then it lists the threads and pages each answer cited and drafts two reply variants in your voice for any of them. It also drafts posts from what the market said that week and publishes through Postiz once you approve. Nothing goes out on its own.
Billing is the second split. Profound's published plans are billed annually. Oetzi is $49 a month flat with 100 credits included, top-ups at $1 a credit, and 10 free credits to try with no card. A founder can run it for a month and decide.
Agent access is the third. Profound does not publish MCP or API access. Oetzi exposes every capability through an MCP server, REST, and a CLI, so Claude Code or Cursor can run a check, read the citations, and draft the reply with a spend cap.
Pick Profound if
- You are an enterprise brand or an agency and annual billing is how you buy software.
- You have content, social, and PR teams that will act on the dashboard.
- You need account structure across many brands, markets, or clients.
- You want the platform the big B2B SaaS listicles recommend.
Pick Oetzi if
- You are the founder and the marketer, and a monthly plan fits your runway.
- You want the cited threads surfaced and a reply drafted, waiting for approval.
- You want social listening with intent scoring and posting in your voice from the same plan.
- You want agents to run checks and drafts through MCP with a quote and a cap on every paid call.
Questions
Is Profound cheaper than Oetzi?
No. Profound's published entry plan costs more per month than Oetzi's $49, its multi engine plan costs considerably more, and both are billed annually, so the first invoice is a year's worth. The table above shows the current figures. Oetzi is $49 a month with 100 credits included and can be cancelled monthly. See pricing.
Does Profound draft replies or posts?
No. Every alternatives roundup notes that Profound only monitors. It measures AI visibility for brands and agencies with teams that act on the data. Oetzi drafts two reply variants for any cited thread and one to three post variants per run, in your voice, and every draft waits for your approval.
Can a founder use Profound?
Yes, if the annual commitment and the entry plan's limits fit. Profound is positioned for Fortune 500 brands and agencies, so its structure assumes a team. A founder who needs measurement plus action will find the Profound alternatives page more useful, since it compares tools that continue past the dashboard.
Oetzi is an AI marketer for founders who need users. It finds the threads where people ask for a product like yours on seven platforms, checks whether the AI engines recommend you, and drafts replies, posts, and short video in your voice. You approve everything. 100 credits included, 10 free to try with no card, 50 bonus credits with the first payment.
- Oetzi vs Am I Cited: two credit meters, one that draftsAm I Cited meters AI visibility tracking by credit and reports position. Oetzi meters too, but its credits also draft the reply and the post you approve.
- Oetzi vs AthenaHQ: an action center or a marketerAthenaHQ pairs AI visibility with an action center and web analytics. Oetzi measures the same answers, listens on seven platforms, and drafts in your voice.
- Oetzi vs LLMrefs: 11 engines tracked, or 5 engines acted on?LLMrefs tracks 500 prompts across 11 or more engines on one plan. Oetzi tracks five engines, then finds the cited threads, drafts the reply, and drafts the post.
- Oetzi vs Mangools AI Search Watcher: tracker or marketerMangools AI Search Watcher tracks LLM rankings inside an SEO suite. Oetzi measures the same, then finds the cited threads and drafts the reply for you.
- Oetzi vs Otterly.ai: AI visibility tracking, and then what?Otterly.ai tracks how often AI engines name you and stops there. Oetzi tracks the same, then finds the cited threads and drafts the reply. Which fits your week.