HubSpot AI Search Grader alternative that tracks
The AI Search Grader is a free one-time snapshot across three engines. Why people want tracking instead, what to keep from the grade, and who should stay.
By Max Gillespie, founder of Oetzi
| Oetzi | HubSpot AI Search Grader | |
|---|---|---|
| Starting price | $49/mo | Free |
| What that includes | 100 credits included, 10 free to try with no card, 50 bonus credits with the first payment | One-time grade with no account. The AEO add-on is about $50 a month |
| Platforms listened on | X, Reddit, LinkedIn, Threads, Bluesky, Hacker News, Substack Notes | Not published |
| AI engines tracked | ChatGPT, Perplexity, Gemini, Grok, Google AI | ChatGPT, Perplexity, Gemini |
| Drafts in your voice | Replies, posts, and short video drafted in your voice from the conversation itself | Not published |
| Who approves before it posts | You tap approve on every reply, post, and video. Autopilot exists and is off by default. | Not published |
| Your own agent can use it | MCP server, REST API, CLI, and a SKILL.md with scoped keys | Not published |
Competitor facts are what their own pages said on September 16, 2026. “Not published” means we could not find it stated. Oetzi's numbers come from the same constants the pricing page reads. HubSpot AI Search Grader pricing
People look for a HubSpot AI Search Grader alternative after they run the grade twice. The grader is free, needs no account, and checks your brand across ChatGPT, Perplexity, and Gemini, which makes it the easiest first look in the category. It is a one-time snapshot rather than ongoing tracking, so the second run tells you almost nothing about what changed or why.
Why people look for a HubSpot AI Search Grader alternative
Nothing here is a complaint about quality. A free tool that answers a real question deserves its traffic. The limits are what it was built to be.
- One reading, not a series. Without a stored history you cannot tell drift from noise.
- Three engines. ChatGPT, Perplexity, and Gemini are the ones it covers, so Grok and Google AI overviews sit outside the picture.
- No next step inside the free tool. HubSpot acquired XFunnel and folded that work into a paid AEO add-on, which is a different purchase with a different home.
What to carry over from the grade
Keep the output. Save the page or a screenshot with the date on it. A snapshot taken before you did any work is a baseline you cannot recreate.
Keep the competitor names the grade surfaced. Whoever the engines named instead of you is the list worth tracking question by question. Keep its prompts as a starting point, then add the questions your buyers ask in their own words.
What to look for in a HubSpot AI Search Grader alternative
- A stored history, so the second reading means something
- Your own buying questions, not a generic brand prompt
- Five engines rather than three, including Grok and Google AI
- A path from a weak answer to a reply or a post
What Oetzi does instead
Oetzi runs the check on a schedule and keeps the series. Each buying question goes to ChatGPT, Perplexity, Gemini, Grok, and Google AI for two credits, and every reading records who was named instead of you and which threads and pages the answers cited. That fraction of answers naming you is share of model.
The measurement then feeds work. Cited threads arrive in an inbox scored for buying intent, Oetzi drafts two replies in your voice, and where the engines have a gap it drafts a post to fill it. Nothing publishes without your approval. Free to try with 10 credits and no card, which is the closest thing to the grader's price. The ai visibility score entry explains what these numbers measure, and how to get recommended by ChatGPT covers the work.
Who should stay with the HubSpot grader
Stay if you want one free reading a quarter and nothing more. Run it, save the result, move on. Stay if your marketing already lives in HubSpot, because the paid AEO add-on sits next to your content and your reporting. The AI Search Grader is free to run right now and the table above has what we checked on its paid path.
Questions
Is the HubSpot AI Search Grader free?
Yes. It grades your brand across ChatGPT, Perplexity, and Gemini with no account required. It is a one-time snapshot rather than ongoing tracking. HubSpot also sells an AEO add-on, built on the XFunnel product it acquired, for teams that want the tracking to continue.
How often should I check AI visibility?
Weekly is enough for most founders, and monthly is fine for a slow category. The point of a schedule is the trend, because a single answer from a single engine on a single day is close to a coin flip. What matters is the direction over a month and whether the same competitor keeps getting named in your place.
Which engines should I track beyond the grader's three?
Add Grok and Google AI overviews. The grader covers ChatGPT, Perplexity, and Gemini, which are the three most people ask about, but Google AI reaches buyers who never open a chat tool and Grok answers inside a platform where your category may already be discussed. Five engines is a reasonable ceiling for a small team.
Oetzi is an AI marketer for founders who need users. It finds the threads where people ask for a product like yours on seven platforms, checks whether the AI engines recommend you, and drafts replies, posts, and short video in your voice. You approve everything. 100 credits included, 10 free to try with no card, 50 bonus credits with the first payment.
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